Our story

We curate happiness

to help you gift better

in the press

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MEET THE FOUNDER

Victoire

Paris-born, London-raised founder Victoire is a purveyor of savoir-vivre. From backgammon enthusiasts to cocktail connoisseurs, Victoire has always been fond of finding the perfect gift for her friends and family which directly resonate with their own unique interests or speak to a shared memory.

Having worked on brand partnerships and the loyalty programme at MATCHESFASHION, Victoire built her experience working closely with leading brands whilst also understanding the importance of curation and placing the focus on the individual.

“Our goal is to offer a consolidated online platform for truly unique and thoughtful gifts so that customers stop falling back on impersonal ideas due to lack of time or inspiration.”

With recipients as the focal point, The Go-To goes beyond key trading days, such as Christmas and Valentine’s Day, to create a year-round destination for original gift ideas for every occasion.

“I truly believe gifting is as much an expression of yourself as it is of the person receiving it. There is so much satisfaction to be found in picking out the perfect gift – I hope that The Go-To brings more joy to this process.”