Our story

We curate

happiness

to help you

gift better

about the go-to

Inspired gifts

for unique moments

In a world of abundant choice, finding a thoughtful gift can feel like a full-time job.

The Go-To is a brand new online marketplace that cuts through the hassle to deliver inspired gifts that speak to every personality. Say goodbye to endless scrolling, overwhelming product lists and unhelpful filters.

Our carefully curated collections feature high-end, premium products from the finest brands around the world, alongside unique, handcrafted items created by talented artisans.

What sets us apart is our commitment to personalisation. A gift is not just an object, but a reflection of the thought that goes into it. From monogramming and engraving, to hand-written notes, we’ve got you covered.

Whether you’re shopping for a special occasion, or just want to show someone you care, browse our collection, choose your gift, and let us take care of the rest.

Join us on our journey to redefine gifting, making sure every gift is as unique and special as the person you’re giving it to. Shop now and see for yourself why The Go-To is the ultimate destination for luxury, personalised gifting.

in the press

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MEET THE FOUNDER

Victoire

Born in Paris and raised in London, Victoire is a purveyor of savour-vivre. From backgammon enthusiasts to cocktail connoisseurs, Victoire has always been passionate about finding the perfect gifts for friends and family, tailored to their unique interests and shared memories. 

As a former brand partnerships and loyalty programme specialist at MATCHESFASHION, Victoire honed her expertise working with renowned brands, understanding the importance of personalised curation. 

“Our goal is to offer a consolidated online platform for truly unique and thoughtful gifts so that customers stop falling back on impersonal ideas due to lack of time or inspiration.”

With the launch of The Go-To, Victoire has created a one-stop online destination for truly exceptional and thoughtful gifts. Gifting is not just about key trading days like Christmas or Valentine’s Day, it’s a year round opportunity to express yourself and bring joy to others. At The Go-To, we are dedicated to making this as enjoyable and effortless as possible. 

“I truly believe gifting is as much an expression of yourself as it is of the person receiving it. There is so much satisfaction to be found in picking out the perfect gift – I hope that The Go-To brings even more joy and satisfaction to the art of giving.”