HOLIDAYS 2026
Christmas Delivered.
This Christmas, our campaign takes its cue from what THE GO-TO does best, bringing everything together in one perfectly curated place. Christmas is on its way, and with it the familiar list of people, gifts and finishing touches. The campaign imagines all of it arriving at a single address, effortlessly.
Less time looking, more time finding.
GIFT GUIDES
Meet the 2026 Gift Edits
We all know one. These are the gifts for the characters in our lives, chosen with love and only a little judgement.
Black Card Boyfriend.
Always picks up the bill and never checks it. Calls his job “consulting” and his flat “a little pied-à-terre”. Has a table at every restaurant in Mayfair and a standing tee time at a club his grandfather founded. Insists he’s “self-made”, apart from the start-up capital, the flat and the surname. Generous to a fault, and the fault is Daddy’s.
Black Card Boyfriend
Carbon Fibre Single Watch Winder
£395.00
Tie Bottle Opener
£55.00
Faraday Leather Box
£795.00
I Love You For Your Amex Mug
£56.00
Crocodile Card Holder
£203.00
Trafalgar Square Decanter
£950.00
Napkin at Dukes i Art Print
£180.00
Mindful Movers.
Has the 7am reformer class booked a month ahead and a matcha order the barista knows by heart. Owns more matching sets than actual clothes. Talks about cortisol at dinner parties and leaves before dessert. Their idea of a big night is a bath, a magnesium spray and lights out at 9:58. Very zen, very toasted, very much not answering their phone after nine.
Mindful Movers
Navy Exercise Mat
£125.00
Bad Bitch Juice Mug
£52.00
Blue Resistance Bands
£56.00
Black Candle Sculpture
£517.00
Rich In Health Serving Plate
£24.00
Red Claw Clip
£33.00
Slow Down Reusable Eye Masks
£18.00
Cherry Pilates Socks
£23.00
The Weekend Farmer.
Leaves the city every Friday “to get back to the land”, meaning a barn conversion with underfloor heating. The chickens are named after TV chefs. The wellies have never met real mud. They’re back in Notting Hill by Sunday night, for a quick Fat Badger appearance, swearing they could never do London full-time. Then they do London full-time.
The Weekend Farmer Edit
Personalised Suede Weekend Bag
£895.00
Over Velvet Loafer
£299.95
Holiday House Guest Book
£95.00
Red Wine Candle
£36.00
Bacon Please Art Print
£45.00
2026 GIFT GUIDES
All Gift Edits
We all know one. These are the gifts for the characters in our lives, chosen with love and only a little judgement.