HOLIDAYS 2026

Christmas Delivered.

This Christmas, our campaign takes its cue from what THE GO-TO does best, bringing everything together in one perfectly curated place. Christmas is on its way, and with it the familiar list of people, gifts and finishing touches. The campaign imagines all of it arriving at a single address, effortlessly. 

Less time looking, more time finding.

ALL CHRISTMAS GIFTS

BY RECIPIENT

Gifts For

Shop Collection

BY COLLECTION

Christmas Edits

Shop Collection

GIFT GUIDES

Meet the 2026 Gift Edits

We all know one. These are the gifts for the characters in our lives, chosen with love and only a little judgement.

Black Card Boyfriend.

Always picks up the bill and never checks it. Calls his job “consulting” and his flat “a little pied-à-terre”. Has a table at every restaurant in Mayfair and a standing tee time at a club his grandfather founded. Insists he’s “self-made”, apart from the start-up capital, the flat and the surname. Generous to a fault, and the fault is Daddy’s.

Mindful Movers.

Has the 7am reformer class booked a month ahead and a matcha order the barista knows by heart. Owns more matching sets than actual clothes. Talks about cortisol at dinner parties and leaves before dessert. Their idea of a big night is a bath, a magnesium spray and lights out at 9:58. Very zen, very toasted, very much not answering their phone after nine.

The Weekend Farmer.

Leaves the city every Friday “to get back to the land”, meaning a barn conversion with underfloor heating. The chickens are named after TV chefs. The wellies have never met real mud. They’re back in Notting Hill by Sunday night, for a quick Fat Badger appearance, swearing they could never do London full-time. Then they do London full-time.

2026 GIFT GUIDES

All Gift Edits

We all know one. These are the gifts for the characters in our lives, chosen with love and only a little judgement.

DISCOVER