IN CONVERSATION WITH

Lafloid Founder &  Director

Inspired by the relationship between technology and nature, Janina is the revolutionary mind behind sustainable leather accessories brand, Lafloid.

WHAT DEFINES LAFLOID?

Lafloid is craftsmanship, character, creativity and personalisation. We are committed to design and sustainability. The quality of our products lies in the use of 100% natural leather and handmade craftsmanship. We are driven by the purpose of turning everyday essentials into unique and iconic pieces.

TELL US THE STORY BEHIND LAFLOID

In the 1930s, Janina Madï’s grandfather founded Floïd – a pioneering mens cosmetics brand that was met with great revere around the world. Decades later, Janina and her partner, inspired by her grandfather’s innovation and creativity, founded Lafloid. Home to carefully crafted leather accessories and bags handmade by dedicated artisans in Ubrique, Spain.

PERSONALISATION IS A SIGNIFICANT PART OF LAFLOID'S IDENTITY. COULD YOU TELL US MORE ABOUT HOW IT FACTORS INTO THE BRAND?

For us, true luxury lies in the freedom to express oneself in a unique and authentic way. With Lafloid, each person has the opportunity to put their personal print on each piece, making it unique. Our wide variety of personalisations are adapted to the needs of each client. We have multiple types of printing, from gold-plated initials, to illustrations made by renowned artists.

WHAT PIECES ARE CUSTOMERS LOVING AT THE MOMENT?

Our leather iPhone cases are favourites year round. The key lies in their unique quality and the personalisation aspect that gives the opportunity for a unique and thoughtful touch. This, and it’s timeless aesthetic, make it the perfect gift for every occassion.

Words by Janina Madï