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Gaby Jones & Ellie Pritchard Share Their Go-To Picks

We sat down with Gaby Jones and Ellie Pritchard, founders of the iconic Matchbox Bikini, to discuss the story behind the unique swimwear brand, summer travel plans and holiday wishlists.

ELLIE, WE’RE OBSESSED WITH THE CONCEPT OF MATCHBOX BIKINI. COULD YOU TELL US THE STORY BEHIND THE BRAND?

Absolutely! The story of Matchbox Bikini actually starts way back in the 1960s. My dad once told me about a sunny day he spent on the beach as a young boy with his father and his dad's girlfriend. They were relaxing on the sand when she pulled out a matchbox from her bag and, to his amazement, it had a bikini inside. That moment really stuck with him.

Years later, I was on holiday in Ibiza with my co-founder, Gaby, and I told her that story. She fell in love with it instantly, and we got to work. The rest is history! We wanted to capture that spirit of spontaneity and adventure, so we created Matchbox Bikini. Our bikinis are designed to fit into matchboxes, blending retro charm with modern style. It's all about bringing a little bit of that magical beachside moment into today.

MATCHBOX-APPROVED PICKS

WHAT WOULD BE THE ULTIMATE GIFT PAIRING WITH A MATCHBOX BIKINI?

A pair of trendy sunglasses. A stylish beach towel. A cute sunhat. A matching beach bag for all your essentials.

WE’RE SURE YOU’RE TAKING YOUR MATCHBOX BIKINI PLACES THIS SUMMER, ANY EXCITING TRIPS LINED UP?

Yes, definitely! We've just done an amazing shoot in Madrid, and we're heading to Mykonos and Lake Como next. It's going to be an incredible summer with lots of beautiful spots to showcase our bikinis!

LASTLY, YOU ARE WARM WEATHER GIRLS THROUGH AND THROUGH, WHAT IS ON YOUR HOLIDAY WISHLISTS FROM THE GO-TO?

Our top picks are all perfect for making the most out of sunny days and beach adventures!

Words by Gaby Jones & Ellie Pritchard