Kimai was born five years ago with a clear mission: to revolutionize the diamond industry by bringing transparency to its core. Feeling increasingly disconnected from the traditional industry that was linked to many controversies and lacking innovation and change in communications and marketing, it was clear that a fresh approach was needed. Lab-grown diamonds quickly emerged as the perfect solution to our quest for traceability without compromising on quality and design—so it was a no-brainer for us.

Moreover, the made-to-order approach became integral to our strategy as a young brand navigating the complexities of luxury jewelry. By launching with minimal inventory, we were able to learn, experiment, and refine our offerings before committing to production. This enables us to minimise waste (dead stock) and also offer our customers a personalised and made-to-order service.